City Marketing Conference

The manager-approach thinking’s integration to effective governance of the cities is necessary in the government-policy. In Hungary this practice is in one’s infancy. The most serious difficulty is the clashing options between the governments, the politicians, local public servants and the marketing professionals.

The Local and Regional Monitoring Institute (LRMI), the Budapest Business School and the Person organised a conference in this april. The title was: Local Movement- Opportunities and strategies in the localmarketing.
The aim was that we establish a panel, where the results will be introduce and to create a forum for the similar trade like marketing or local government, too.

On this event, the performers were a great authority came from local government and marketing sphere. If you could come here, you would have to meet for example Ákos Niklai, who is president of Hungarian Tourism Ltd., or Zoltán Rudi, the Hungarian Television’s ex-president and lot of people from similar sections.

It was two discursion table to make opportunities for the real dialogue of the specialists and hence to born good results in practice.

In these weeks will to appear an EU tender because of to develop the Turistic Destination Management in the Operational Regional Programme. The deadline of the submission of a tender for to gain Hospitably Museum’s title will be 3rd of May.

According to Ákos Niklai between the local government and the contractor sphere the collaboration is indispensable. These are the most successful areas, where this co-operation to are in good working. It will be a new movement to Hungarian medical tourism, that the European Union are going to standardization his healthinsurance-market, Nowadays in other countries it is not compulsory that they accept Hungarian therapy’s check. We hope, the this will give a movement to the domestic medical tourism development and we could to welcome more and more visitor, sick who have arrive in order to recover.

The current slump to be a danger to country-accomodation’s entity, which established in last years to aim to transact conference tourism, but unfortunately business tranings and professional-meetings were back. It cause serious proceeds shortfall. Some accomodation-innovate was unfounded and this cause more problems.

Zoltán Rudi to attracted the attention the local medias and the local governments in the course of the dissection of the opportunities and the untapped potencial.

Károly Jókay, professor of the CEU-Visiting talked about the government’s successful, the national perpective of city marketing and the conformation of the questions of the competitive identity

The Territorial Association of Local Government has got an inviting applications, the Good Autonomous Practices, which was performed by Katalin Sabján, the national secretary of TALG.

The conclusive will be in 22nd of April the Best practices of autonomous engagement. We can find for example Kozárd (barely 200 heads city which is locate in Nógrád-shire) between the finalist which settlement more than 30 projects were start in the first National Development Project and allure 15000 visitors/year.
   

Discursion Table
1.    Tourism marketing, the local cohesion furtherance with marketing instruments.

The participants were: Ákos Niklai, István Piskóti, Gabriella Somogyi, Tamás Sós and Zoltán Veres

2.    The city image and the fascination in the successful city instruments.

The participants were: Zsolt Fábián, Róbert Kovács, Gellért Szabó, Kinga Vincze, Tibor Závecz and István Piskóti